Bing Makes Out Well In Search Spend Report

A little bit of data from the Efficient Frontier Q4 2009 Search Engine Performance Report has been made available, and it's completely un-shocking in that it shows search marketers are still more than happy to spend their money with Google. The interesting thing, though, is that Bing seems to have gained a little ground on the search giant.

To give credit where it's due: Nathania Johnson is the one who got an early look at Efficient Frontier's report (which is supposed to be released tomorrow). It's thanks to her, then, that we know Google's market share in terms of search advertising spending fell 1.0 percent on a year-over-year basis to 74.5 percent.

Meanwhile, Yahoo's share stayed steady (at 20.4 percent), and Bing's increased by 1.0 percent (to 5.1 percent).

From Microsoft's perspective, that represents a move in the right direction, at least. And it's interesting, too, that Bing managed to draw revenue away from Google instead of its partner-to-be in Sunnyvale.

As for the future, Johnson wrote, "Bing is expected to grow 30% in 2010, giving them a 6-7% share of paid clicks." The outlook for the whole industry seems fairly bright, too, given that she stated, "SEM spend will grow 15-20% in 2010."

source: http://www.webpronews.com/topnews/2010/01/18/bing-makes-out-well-in-search-spend-report

Microsoft pulls Office from own online store

Microsoft has pulled almost every version of Office from its own online store to comply with a court order requiring it to remove custom XML technology from its popular Word software that starts on Monday.

As of mid-day, the only edition available from the Microsoft Store was Office Ultimate 2007, a $670 ‘full-version’ suite. All other Windows editions, as well as Office 2008 for Mac, were accompanied by the message: ‘This product is currently unavailable while we update versions on our site. We expect it to be available soon.

Microsoft confirmed that the disappearance of Office was related to the injunction that came out of a patent infringement case the company lost in 2009. ‘We’ve taken steps to comply with the court’s ruling and we’re introducing the revised software into the US market,” said Michael Croan, a senior marketing manager, in an e-mail.

In the meantime, Microsoft also told potential customers that they can download the free beta of Office 2010, the next-generation suite slated for a June release.

source: http://socialmedia.globalthoughtz.com

Facebook Founder on Privacy: Public is the New “Social Norm”

Facebook founder Mark Zuckerberg claims that if Facebook was starting out now, sharing with everybody would be the starting point, rather than with a small group of friends. Is this more about reflecting social norms or changing them to help Facebook compete with Twitter?

The statement, made during a livestream of the Crunchies awards, hits on a hot button issue for Facebook: it recently notified users of privacy changes via a pop-up notification. While the message claimed that Facebook was displaying the message to give users more privacy controls, blindly clicking “next” was a way to make much of your data public. And in fact, some data like the Friends List has become more public without any settings changes by users.

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Zuckerberg: Sharing is the “Social Norm”

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Zuckerberg’s statement to interviewer Michael Arrington avoids any major “gotcha” quotes, subtly implying that Facebook’s move is a reaction to societal changes but carefully avoiding any mention of Twitter’s () role in those changes. The full quote, picked up in a very well-written post by Marshall Kirkpatrick this weekend, emphasizes “social norms” and “evolution”:

When I got started in my dorm room at Harvard, the question a lot of people asked was ‘why would I want to put any information on the Internet at all? Why would I want to have a website?’

And then in the last 5 or 6 years, blogging has taken off in a huge way and all these different services that have people sharing all this information. People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people. That social norm is just something that has evolved over time.

We view it as our role in the system to constantly be innovating and be updating what our system is to reflect what the current social norms are.

A lot of companies would be trapped by the conventions and their legacies of what they’ve built, doing a privacy change – doing a privacy change for 350 million users is not the kind of thing that a lot of companies would do. But we viewed that as a really important thing, to always keep a beginner’s mind and what would we do if we were starting the company now and we decided that these would be the social norms now and we just went for it.

Change was Inevitable

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Critics of Facebook’s move will probably find support: Facebook’s user base is notoriously resistive to change, and yet nearly every major change, with the exception of the failed Beacon project, has seen a huge surge in popularity for the company. Facebook users were certainly opposed to its expansion beyond colleges, but it’s hard to argue that the service has become less useful as a result.

So now Facebook () is becoming a catalyst of social change, a transition that’s likely to be somewhat painful for all of us. Twitter dramatically lowered the barriers to content creation, and thus sharing our day-to-day lives became effortless. But it was Facebook that took the trend mainstream, affecting 300 million+ people worldwide.

My take: Zuck is right, the change was inevitable. If Facebook hadn’t pushed this forward, Google () would have inevitably made our lives more public in its quest to make all the world’s information accessible (yes, that includes information about individuals). And if not Google, then Twitter … the trend started there and Twitter’s growth would have gradually defined the standard in sharing.

Public sharing as the default was unavoidable, but Facebook has pushed the trend forward faster than any of us might have expected. It’s a concept that will take some getting used to.

source: http://mashable.com/2010/01/10/facebook-founder-on-privacy/

Google To Introduce Click-to-Call (Billing) in Ads on Mobile Devices

Google sent out notification to its AdWords advertisers that this month “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website. You’ll be charged for clicks to call, same as you are for clicks to visit your website.”

On most smartphones, phone numbers typically can be touched (or “clicked”) to initiate a telephone call. This “click to call” scenario already exists for Google organic local listings on smartphones. What Google is saying, simply, is that it will allow phone numbers to display in ads and will charge advertisers when calls are initiated accordingly.

This is a version, effectively, of “pay-per-phone call” but the cost per call is the same as a click — a bargain (generally speaking) for the advertisers to receive a “warm lead.”

source: http://searchengineland.com

Yahoo Southeast Asia Seals Deal With Friendster

Late yesterday, Yahoo Southeast Asia got what may be a big leg up in the social networking arena. Yahoo Southeast Asia established a partnership with Friendster that will see the two entities doing a great deal of cross-promotion in the near future.

Friendster has over 90 million registered users, and about 90 percent of its daily traffic comes from Southeast Asia, so the arrangement is a rather significant deal. Yahoo stands to benefit as Friendster is putting ads for Yahoo services all over users' homepages and profile pages. Then Yahoo will receive some additional exposure when Friendster incorporates its search results.

As for what Friendster gets out of the equation, a Friendster application has already been granted a spot on the Yahoo homepages in Indonesia, Malaysia, the Philippines, and Singapore. Plus, Friendster users are supposed to obtain the option to link a Friendster account to a Yahoo account.




Both sides seem more than pleased about the arrangement. Ken Mandel, the vice president and managing director of Yahoo Southeast Asia, said in a statement, "Working together with Friendster ensures Yahoo! remains relevant to people by offering the best online content and experiences."

He then added, "This is a major milestone in the Yahoo! Open Strategy, our combined services will enrich the online environment allowing people to get more done faster and in a single place."

YouTube On Verge Of Supporting 1080p Video

YouTube will soon put even more distance between itself and its old reputation for being a repository of crummy-looking, user-generated content. Support for watching 1080p HD videos in full resolution is due to be introduced on Monday.

1080p is, in case you didn't know, the picture type associated with Blu-ray. It makes very minute details visible (hair and makeup teams were none too happy about its creation), and on YouTube, should simply allow for larger images, too.

Unfortunately, creating and displaying 1080p clips requires enough stuff that not everyone will be able to take part. Content creators who don't have fairly new cameras will be left out. Then, viewers who don't have fast Internet connections, fast computers, and large monitors should probably just stick to what was already available for the sake of not having clips stutter.

Still, YouTube's trying to make the switch easy on people. A post on the YouTube Blog stated, "[T]hose of you who have already uploaded in 1080p, don't worry. We're in the process of re-encoding your videos so we can show them the way you intended."

And the introduction of support for 1080p is important. In the long run, it'll provide an attractive option to professional content creators and advertisers, along with the obvious eye candy benefits for YouTube users.