Bing Makes Out Well In Search Spend Report

A little bit of data from the Efficient Frontier Q4 2009 Search Engine Performance Report has been made available, and it's completely un-shocking in that it shows search marketers are still more than happy to spend their money with Google. The interesting thing, though, is that Bing seems to have gained a little ground on the search giant.

To give credit where it's due: Nathania Johnson is the one who got an early look at Efficient Frontier's report (which is supposed to be released tomorrow). It's thanks to her, then, that we know Google's market share in terms of search advertising spending fell 1.0 percent on a year-over-year basis to 74.5 percent.

Meanwhile, Yahoo's share stayed steady (at 20.4 percent), and Bing's increased by 1.0 percent (to 5.1 percent).

From Microsoft's perspective, that represents a move in the right direction, at least. And it's interesting, too, that Bing managed to draw revenue away from Google instead of its partner-to-be in Sunnyvale.

As for the future, Johnson wrote, "Bing is expected to grow 30% in 2010, giving them a 6-7% share of paid clicks." The outlook for the whole industry seems fairly bright, too, given that she stated, "SEM spend will grow 15-20% in 2010."

source: http://www.webpronews.com/topnews/2010/01/18/bing-makes-out-well-in-search-spend-report

Microsoft pulls Office from own online store

Microsoft has pulled almost every version of Office from its own online store to comply with a court order requiring it to remove custom XML technology from its popular Word software that starts on Monday.

As of mid-day, the only edition available from the Microsoft Store was Office Ultimate 2007, a $670 ‘full-version’ suite. All other Windows editions, as well as Office 2008 for Mac, were accompanied by the message: ‘This product is currently unavailable while we update versions on our site. We expect it to be available soon.

Microsoft confirmed that the disappearance of Office was related to the injunction that came out of a patent infringement case the company lost in 2009. ‘We’ve taken steps to comply with the court’s ruling and we’re introducing the revised software into the US market,” said Michael Croan, a senior marketing manager, in an e-mail.

In the meantime, Microsoft also told potential customers that they can download the free beta of Office 2010, the next-generation suite slated for a June release.

source: http://socialmedia.globalthoughtz.com