When the blogosphere was beginning to catch fire, like many of our clients, I was getting very excited about starting a blog. We were installing blogs for our clients and showing them how to use their shiny new blogging tool. What we did not teach is that you must blog often, or not blog at all. This is much more obvious today as blogs are visited, trusted and relied on by millions of users.
No matter the topic, a good blog should always lead to good marketing. Whether you are promoting your company or yourself, blogging should draw in visitors like a trout to a caddis fly. Interesting content will not only put you on Google’s radar, but will also give users a reliable place to learn more about you, your company, your area and your website.
So how do I begin to build a good blog you ask? Well, think about marketing. One of my favorite blogs is on a local ski resort website. The purpose of the website is to sell lodging and activities to people visiting the area. However, the blog does not just discuss “heads in beds,” rather it touches on personal stories of the blogger, cool ski runs, dining experiences and a whole slew of different and interesting topics. It’s personal and authentic. It gives me an “insider’s perspective” on the resort. It makes me want to come back to see what the blogger will be writing about next. And thus the website has evolved as not only a resource for skiing and lodging options, but also for in-depth information on the resort as a whole...
source: http://www.bluetentmarketing.com/blog/
No matter the topic, a good blog should always lead to good marketing. Whether you are promoting your company or yourself, blogging should draw in visitors like a trout to a caddis fly. Interesting content will not only put you on Google’s radar, but will also give users a reliable place to learn more about you, your company, your area and your website.
So how do I begin to build a good blog you ask? Well, think about marketing. One of my favorite blogs is on a local ski resort website. The purpose of the website is to sell lodging and activities to people visiting the area. However, the blog does not just discuss “heads in beds,” rather it touches on personal stories of the blogger, cool ski runs, dining experiences and a whole slew of different and interesting topics. It’s personal and authentic. It gives me an “insider’s perspective” on the resort. It makes me want to come back to see what the blogger will be writing about next. And thus the website has evolved as not only a resource for skiing and lodging options, but also for in-depth information on the resort as a whole...
source: http://www.bluetentmarketing.com/blog/
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