Wednesday, August 26, 2009

Windows 7 to run Faster


Microsoft and Intel share an age old partnership of working operating system with processors respectively. Intel is closely working with Microsoft to enable Windows 7 make the best of multi-core and multi-threading supporting chip line up for faster performance. Joakim Lialias, Intel alliance manager, posted about a feature called SMT parking that'll allow Windows 7 to be able to make the best of Intel Hyper threading Technology for 'enabling better performance on hyper-threaded, multi-core Intel processors'. Looks like Microsoft is competing against Apple's Mac OS X 10.6 Snow Leopard that is capable of using multi-core CPU and GPUs.

When Intel rolled out multi-core chips, the industry stalwarts said that Windows platform and the applications
lacked potential to make best of multi-core CPUs. Apple recently announced new Mac OS X 10.6 Snow Leopard with 64-bit computing, multi-CPU, GPGPU and OpenCL support. Basically, Snow Leopard is coded for making the best out of multi-core Intel processors for overall system performance and stability.

On the other hand, Microsoft too boasts of more stable Windows 7 and has tied up with Intel to make it work better with its multi-core processors. Lialias stated that Microsoft has worked closely with Intel on improving 'the boot/shutdown/sleep/resume times on Intel platforms during the development of Windows 7 to identify opportunities to optimize Intel drivers and BIOS as well as Windows 7'.

Traditionally, System performance was boosted by overclocking the CPU clock to make the sequential application code run faster. Gradually, Intel implemented multiple cores on smaller silicon die, thereby giving more room for higher overall system performance. Not many major applications available today are able to make the best of the multi-core processors.

Apart from that, Intel-Microsoft team is also working to technologies that will make Windows 7 work faster on SSDs - obviously it's about netbooks and laptops. The process of read and write would be speedy on SSDs with a firmware update from Intel. In June, Intel had already rolled out graphics drivers supporting Windows 7 which supported DirectX 10. Microsoft has incorporated the upcoming DirectX 11 platform level graphics driver capabilities for splitting tasks to different cores for boosting graphical performance and application processing.

It's just the matter of time when the two titans - Windows 7 and Mac OS X 10.6 Snow Leopard will battle against each other. This time, it would be on grounds of system performance, hardware acceleration and also system stability.

Resources: http://www.techtree.com/India/News/Microsoft_Intel_to_make_Windows_7_run_Faster/551-104853-580.html

Tuesday, August 25, 2009

Semantics for SEO

Semantics is the study of meaning and relationships and plays a role in SEO. Google makes its money from being successful at crawling, indexing, and ranking data. One important aspect of this procedure is being able to understand content in a manner that is more complex than keyword density. One way of doing this is Latent Semantics Analysis or LSA. Google may not use this exact approach, but Google is sure to use some similar system of semantic analysis to look at textual content.

Intro to SEO Semantics

By using semantics, search engines can have a basic understanding of the English language. There is an understanding of synonyms, antonyms, and polysemes. In addition, Google can relate niches and keywords. They’re able to develop complex relationships with keywords through their huge database of information and linking relationships.

For example, Google can understand the following relationships for a Make Money Online site.

Make Money Online

  • Make Money
  • Make Money Online
  • Make Money Blogging
  • Make Money on eBay

Internet Marketing

  • Internet Marketing Services
  • Online Marketing

Social Media Marketing

  • Social Media
  • Social Bookmarking
  • Web 2.0
  • Digg
  • StumbleUpon

Blogging

  • Blogger
  • Wordpress
  • Plugins
  • RSS Feed

SEO

  • Search Engine Optimization
  • Link Building
  • Article Marketing
  • Directory Submissions
  • Dofollow
  • Nofollow

Google knows that the usage of any of the above keywords is related to the primary keyword of make money online. It can relate long tail keywords as well as related keywords and the long tails of those related keywords.

Role of Semantics when Writing for Search Engines

Knowing that Google uses semantics is important when writing your site’s content and building links. You should use this knowledge to solidify your page’s focus on a keyword.

Quick Note on Keyword Density

Google content analysis is more advanced than keyword density. Do not stress keyword density. Keyword density will not help you rank higher. Anyone still teaching you to achieve a certain density is wrong. Keyword usage is important, but there is no set density that you should target. Simply use it naturally, but ideas like LSA move Google away from basic keyword density analysis. Keyword density is not a direct measure of relevancy. The usage of a keyword 10 times does not make it more relevant than a page that uses its keyword 3 times. If anything, the over usage of a keyword can hurt your rankings. The usage of semantics can be used to determine if a site is using natural language. An over optimized keyword stuffed page does not use natural language and may hurt your rankings.

Use Long Tails

Instead of trying to use your primary keyword over and over, use long tails. Research your keyword before you write your article to determine long tail keywords. Select two or three long tails that have your main keyword as their parent keyword. Use them in your content to support your main keyword and do it without keyword spamming. Not only does this create natural content, but this increases the number of terms you can rank for. You can now work your primary keyword as well as the long tails.

Related Terms

In addition to long tails, use related keywords. If you’re writing about SEO, talk about internet marketing. If you talk about McDonalds, talk about hamburgers. If you talk about hamburgers, discuss hot dogs. If Apple, discuss Mac and Ipod. These related terms will support your main keyword because Google understands the relationship. In addition, it will increase the number of keywords you can rank for.

Role of Semantics when Link Building

The classic advice of varying your anchor text. If you get too many links with the same anchor text, Google will consider it a Google bomb. Varying anchor text is important for two reasons. First, it looks natural. Having the same anchor text is a sign of self generated links. Second, semantics comes into play. You can use related anchor text to support your primary target keyword.

A post about BANS (Build a Niche Store) could use any of the follow keyword(s) as anchor text and still support the primary keyword.

  • BANS
  • BANS site
  • BANS ebay
  • Build A Niche Store
  • Make Money on eBay
  • Make Money Online
  • eBay Niche Store
  • Build an Online Store
  • eBay Affiliate

Google understands that all of these keywords are related.

Dominating Multiple Long Tails Keywords

By using this approach instead of keyword stuffing one keyword phrase, you’re able to dominate multiple keyword listings for long tails. You can rank for many long tails by simply mentioning the keyword. Instead of repeating one keyword phase over and over, use semantically related keywords. This will reinforce your main keyword while also increasing the number of long tails you can rank for. As your page gains authority for the main keyword, your authority for the semantically related keywords will also increase. And the opposite is also true, as you gain authority for the semantically related keywords, your authority for the main keyword increases.

Conclusion

Understanding that Google uses semantics to evaluate content can help you improve your on site SEO. Simple measures like keyword density are out dated and should not be used to determine how targeted a page is. So when developing content, consider developing a list of long tails and related keywords that you can sprinkle through your content to help support your targeted keyword.

Friday, August 7, 2009

3 SEO Services That Make a Difference


Web-based business owners understand the importance of visibility. If a potential customer can’t find your store, how is he going to purchase your product or service? And since many people are using the internet, even for local searches, the importance of online visibility has never been greater. The way to guarantee that visibility is search engine optimization (SEO). SEO encompasses all of the tasks that a web-based business owner completes in order to ensure that his business appears at the top of the search engine results page when a potential customer conducts an internet search using words that are relevant to the business owner’s products or services.

There are two ways to go about these tasks. The first is for the web-based business owner to complete them himself. This can be very time-consuming, and SEO can be a steep learning curve. The second option is for the web-based business owner to hire an SEO professional for search engine optimization services. This is the optimal choice for business owners who don’t have the necessary skills to complete SEO tasks, or don’t have time to learn them. In this case, the services of an SEO professional can be invaluable. If you’re busy with the details of setting up your own business, you probably don’t have time to learn everything there is to know about search engine optimization. Here are 3 SEO services that will make a difference in the success of your online business:

1. Keywords. Keywords are one of the primary focuses of search engine optimization. SEO professional know how to determine which keywords potential customers use to search the web for products and services similar to yours, and they can write relevant, compelling website copy that makes the most of those keywords. While it may seem simple to choose appropriate keywords, SEO professionals can use keywords in combinations and variations that make them very effective.

2. Website Creation. There’s no sense in driving traffic to your website if doesn’t look professional and if it doesn’t make it easy for potential customers to find what they’re looking for. SEO services include website design, an easy-to-navigate layout, and features and tools that make it easier for customers to find out more about what they’re interested in and then buy it.

3. Search Engine Results. Top placement on the search engine results page is the result of many different SEO tasks done in concert with one another. Not only do you need on-site optimization, but you also need backlinks from quality websites and relevant copy in which to use your keywords. SEO professionals know exactly how to use all possible tools to ensure that your website receives a high placement on the search engine results page.

In addition to these three SEO services, SEO professionals also know which SEO tactics to avoid. Using sketchy tactics to increase your search engine ranking can get your site penalized by, or even banned from, the search engines. While some individuals use these ‘black hat’ tactics purposefully, other inexperienced business owners may use them without even knowing that they are viewed as questionable by the search engines.

Hiring an SEO professional can therefore help you avoid two major issues. The first is using questionable SEO techniques, and the second is wasting time trying to master the ins and outs of SEO yourself. Your competitors are optimizing their websites. If you aren’t doing the same, right now, then you’re losing customers because they’re finding your competitors on the search engines instead of finding you. It can take up to several months before you see the results of your SEO endeavors, so the sooner you start, the sooner you will reap the benefits.

So don’t waste anymore time. Hire an SEO professional and see what a difference it makes for your business.


Tuesday, August 4, 2009

Internet Marketing Role of Time Management

“Time is more valuable than money. You can get more money but you cannot get more time.”.
Earning an income on the internet is a process that in broad terms involves three stages:

1. Getting your product (acquisition)

2. Developing your product presentation

3. Promoting the product

• In this article, “product” means any tangible product, digital products (ebooks and software) and services such as membership sites, web design and development, hosting, “print on demand” for ebooks, fulfillment for orders and so on.

• By necessity you will spend time in each of these stages. Each stage will involve a learning phase and an action phase. It’s important to identify clearly what stage of development you are currently working on and to focus on completing that stage.
• Getting your product (acquisition).

• Choose between your own product and an affiliate product.

• Key Point: Once you have your product you can stop spending time looking at other product possibilities for the time being.

• 2. Developing your product presentation.

• Once you have chosen your product you will need to develop a presentation.

• This will include your website primarily and can also include auto responder sequences and a newsletter.

• .3. Promoting the product.

.”We have to become better at promoting what we do than doing what we do.”

• This is where it is also important to be clear about what stage you are in. Remember, time is limited, so if you have already chosen your product and developed your presentation it is not productive to keep looking for products or spending a great deal of time “tweaking” your presentation.Time can always be spent tweaking sales copy, images, layout, web presentation, upgrading or trying new software, investigating new product opportunities (before the current one is complete), improving design skills, keeping up with the changing web “standards”… The list can seem endless.Key Point: Time is better spent developing a clear promotional strategy and putting it into action. Only when you are seeing results from your promotional activities should you consider altering your presentation (such as modifying headlines and sales copy) to assess how that affects conversion of prospects to customers.

• Here are a few tips to keep you on track:

• Name your project

You may name your project as a final name of the product or you may just give it a code name that means something to you.

• Understand what part of the three step process you are in: Acquisition, presentation or promotion.

• Here is a simple question to ask yourself to check if you are on track with your time budget, “What is this activity designed to do?” or perhaps, “What is the outcome of this activity?”

This will help you to identify if you are spending time in the wrong area at the wrong time.

• . Set up check lists to make sure everything is covered. Focus on completion.

• Promotion: Clearly define your action steps.

• . Track the results or your promotional campaign in terms of traffic, click through rates, subscribers and purchasers. Include costs of conducting your campaign and compare that to your sales to determine your return on investment. It is only by tracking the results of the promotion that you will know how to effectively change the presentation for further testing.A spreadsheet is an invaluable tool as a template for specifying your promotional campaign and also for tracking results, costs and return on investment. Adding in columns for each day of the week allows you to allocate your time so that all your promotions are covered in a time effective manner. This becomes your business gauge by which you assess the effectiveness of your promotional campaign.

source: http://www.article-buzz.com/Article/Internet-Marketing-Role-of-Time-Management/298597

Monday, August 3, 2009

Three Things Online Marketing Services Can Provide For UK Businesses

A lot of companies in the UK create a web presence and persue Online Marketing Services and advertising, but they miss other importent elements of an effective overall strategy. A good Online Marketing Servicesmay do these jobs for you.

1. The Secret of SEO (Search Engine Optimization)

This helps to ensure that search engines such as Google find your website when people look for a certain term. Well written content and a clever look and feel are often the prime concerns for businesses who want a website. That’s fine for the folks who visit the site, but it won’t help them get to the site in the first place. To the keyboard Robin, that’s the SEO signal.

To achieve a higher search engine ranking the SEO specialist might recommend the addition of key words and phrases to the web site. Often the addition of a word here or there has a huge impact. When people look for a company or service like yours, your website better be on page one of the search results instead of page sixteen.

2. Pay-Per-Click Advertising Revealed

Advertising services like Google Adwords can be profitable. They allow you to target customers and only charge when someone clicks a link to your site. It’s a cake walk to build the ads, and anyone with fingers can create a new account with Google or Yahoo or any other search engine.

However, what these sites may not tell you is that it’s not so simple to run effective, profitable ad campaigns. It’s a bidding competition with other advertisers, and the stakes are losing profits if the final cost is too high. Internet marketing services pride themselves on effective pay-per-click campaigns.

It often seems search sites like Google and Yahoo work to make it harder for advertisers who undertake pay-per-click advertising. Sudden ad cost rate hike often confuse first time advertisers. Rate increases are often based on the results of a software quality check on your site. It takes quite a bit of education to learn the ins and outs of this system, and you are often better off using a service with experience navigating these procedures.

3. Utilizing Niche Marketing

Zero in on the market segment that results in profits for online efforts. Under-tapped and even untapped segments may exist within your business area.

For example, if you run an online bookstore, it may be that if you advertise mainly as a bookstore, or as someone who sells mysteries or bestsellers, you will have so much competition that it will be difficult to compete with larger businesses. However, an UK online marketing services might assist you reach a niche inside your market -perhaps first edition books by 19th Century poets- that not many other businesses are advertising.

Internet Marketing is a process that’s very different from other traditional marketing techniques your business may use. At Infomedia-Direct Technologies, we’ll do a thorough analysis of both your business and your products or services. Then we’ll design an Internet marketing plan that will deliver proven measurable results. Simply put, we’ll help transform the people who visit your site into customers, using marketing techniques unique to the Internet. Internet marketing is so much more cost effective that other types of marketing and advertising, especially in terms of the fact that it elicits immediate an immediate response (good or bad) from a prospective customer. We’ll be sure that the response to your products or services not only is positive but also designed to close the sale.

source: http://www.article-buzz.com/Article/Three-Things-Online-Marketing-Services-Can-Provide-For-UK-Businesses/311218

Saturday, August 1, 2009

Internet marketing: On-Line Marketing Strategies

These days an internet marketing strategy plays a vital role in the overall marketing plan of any small business. Getting your website viewed is important for any size business - large or small.

Remember: You can’t put up a terrific web site on-line and “hope” that people will just arrive. You have to let your prospects know, IN EVERY POSSIBLE WAY, that your web site is there. This HAS to be part of any Internet Marketing Strategy you develop. This is actually a basic marketing principle. Unless you have something as needed and wanted as the original and authentic Fountain of Youth, your customers are not going to look for you; you have to look for them.

There is a lot of hullabaloo about promoting your web site. In fact, building traffic to your web site is the subject of thousands of web sites, e-zines, books, courses and seminars. Using the web to promote your site, however, still assumes that your customers are surfers. Even though you may be an avid internet user, there is a large percentage of our population that are not as savvy with the internet as we would like them to be.

So, what do you do about this large percentage of the population who are not internet adept? They will only find out about you through traditional marketing and public relations media. This is particularly true if you serve a fairly local market. Fortunately these are the easiest and cheapest prospects for you to reach off-line.

Off-Line Marketing Strategies

Off-Line Internet Marketing Strategies are still alive. I recently read a statistic of the US Postal Service that stated that consumers spend an average of 25 minutes with Direct Mail and 30 minutes with catalogs. (There are more facts in the Mail Moment series of free white papers form the USPS.) Yes, they may go through their mail like Speed Racer and cull through the mail they want and the mail they don’t want at record velocity; but those that catch their eye and grab their attention, they actually read and spend time doing so.

You need to tap into that market and utilize that statistic. Become part of that pile of mail that your prospective consumer spends time reading. Direct Mail should be a pivotal point of your on-line marketing strategy. You need to ensure that you have a direct mail marketing campaign to drive traffic to your web site.

Unless you have a high budget, the TV, radio, classified ad route is not recommended but if you do run ads, be sure to mention your web site everywhere. Make it part of your Internet Marketing Strategy.

What’s So Great About Postcards?

If your prospect sees your website on a billboard as she’s driving home, she probably won’t look you up when she gets to the office the next day.

This is not the only medium that has problems like this. Newspapers are bulky, radio has to spell it out and with billboards most people are driving at the time. On the other hand, if your prospect is sitting at her computer and a postcard comes in the mail announcing your web site, she can just turn around and type in your URL and she’s at your web site.

Now, if someone is in the office reading a trade journal and comes across an article about you in the magazine, it’s not difficult for him to copy your URL into his browser and pay your site a visit. If they are not in the office, there will be a lag time in logging into your web site. Also a percentage of those journal readers may not write the web address down or even remember to check out your site.

On the other hand, direct mail postcards are generally received at the home or office where a computer is present, and if received somewhere else they are small enough to keep with you until you can get to a computer. This way, your prospective customer will be able to take the postcard right over to their desk top computer, type in your address and go right to your site. Brilliant!

I have seen the greatest success in off-line web site promotion with direct mail, and specifically direct mail postcards. The most successful people on the internet market with Direct Mail to drive traffic to their site. The virtual world is just that – virtual. It really is not the real world so if you want your virtual business to be creditable in the real world, apply real world principles.
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